In the wake of the 10th anniversary of the partnership between Bajaj and KTM, comes the announcement of the new strategy according to which both the Bajaj and KTM have decided to roll out Husqvarna in 2018. The objective of this step is to expand the market of Husqvarna globally.
The collaboration between Bajaj and KTM had taken place in 2007 when Bajaj Automobiles undertook 14.5% shares of KTM which currently stands at 48%. The Bajaj automobile has witnessed a decline in the sales figure. Thus the expansion strategy was always on the cards in order to revive the sales figure.
The first models of Husqvarna, the Svartpilen 401 and Vitpilen 401 will be manufactured in Mattighofen, Austria and will be ready for launch by 2018. Later in 2018, the production unit of Vitpilen 401 and Svartpilen 401 will be transferred to Bajaj’s Chakan facility.
The engine and chassis which will be employed in the initial models like Vitpilen 401 and Svartpilen 401 will be same as that of KTM 390 Duke. The upcoming models of Husqvarna will borrow the engine setup from the different KTM models.
The volume of production at the Chakan facility is expected to cross 1,00,000 units in 2017, and this figure is said to be doubled i.e. 2,00,000 units by 2018 with the roll out of Husqvarna models.
Lately, several KTM models are being manufactured at Bajaj’s Chakan plant which includes KTM 125 Duke, 200 Duke, 250 Duke, 390 Duke, RC 125, RC 200, and RC 390. Following a similar trend of KTM bikes, the Husqvarna motorcycles will also be offered for sale in the Indian market.